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Getting Specific On Digital: Tools and Techniques
By: Doug Bedell
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Ervin & Smith, a digital marketing firm, provides a post on digital marketing tools and techniques for public relations practice. They're grouped under 'Smarter digital tools,' 'SEO synthesis,' 'Fresh content strategies,' and 'Analytics to prove PR value.' We've been plugging digital presence in general, this piece is about helpful specifics in digital PR practice.

There's a lot to plow through in this exploding presentation and contact mode. Ervin & Smith are providing useful counsel for the journey.    

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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