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The 'New PR' – A Much Wider Reach
By: Doug Bedell
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Wendy Marx in a Fast Company column does a nice job of filling out what's meant by the 'New PR,' a catch-all for how the craft has been evolving under digital momentum. "Don't get me wrong." Wendy writes, "Media relations remains a viable part of public relations. But it's just part of what the profession can do. Unfortunately, companies that don't recognize that are missing a major opportunity."

Read on in Wendy's piece to discover, or validate, what you've already been experiencing, or sensing, about PR's evolution.   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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