| Urban PR – '2030 Districts' Showing the Way |
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By: Doug Bedell |
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 We happened upon a web presentation by Seattle on something called the "Seattle 2030 District" that seemed to be promoting efficient, low carbon emissions use of energy in building design and construction. "Oh, there's Seattle taking the lead again," we thought. But hold on, there are a dozen or more cities either in or exploring the "Architecture 2030" movement that was launched, indeed, in Seattle and a couple of other cities by Edward Mazria. They appear to be showing the way to a sustainable urban energy future.
The "2030 District" movement strikes us as an alliance for cities to head intelligently into the future, saving on energy use and helping the nation ease its contribution to global warming. The old term was to head "progressively" somewhere, in the manner that Philadelphia did in the 1950s and '60s. But it's clear from roaming a bit on www.2030districts.org that this current initiative represents a great opportunity for urban PR. So if, perchance, you're not yet familiar with the "2030 District" movement, check it out. View, for instance, the 2030 Districts video here.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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