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Uber Needs to Go Out for a New Spin
By: Mike Bush
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Uber, the “car sharing” company that’s competing with taxi companies, is no stranger to controversy, but their latest ploy seems to have crossed a line. A couple weeks ago, it was reported that employees of the site have ordered (and canceled) more than 5,500 rides in the last 10 months through its competitor, Lyft.  

Who cares, right?

Well, here’s the deal. If a driver for Uber’s competition goes to pick up a fake customer, it means they’re generally not available for a real customer. In a business where folks only get paid for work performed, limiting the competition’s ability to perform means two things:
  1. Anyone who wants a ride with Lyft needs to wait longer (customer satisfaction drops for Lyft)
  2. Lyft drivers make less money (and presumably think of switching sides).
This isn’t the first time Uber’s been accused of playing dirty.

A bunch of us here at Flack Me have written about the value of treating customers well, and how it can lead to positive articles or negative press. Maybe someone over at Uber needs to spend a few minutes perusing the archives here. 

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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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