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Welcome to the Bloghood: Have You Got Time to Stay a While?
By: Jeannine Wheeler
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Maybe not. It is an intensive process. If you’ve made a commitment to blog, you know you can’t contribute sporadically; it has to be a regular thing. If you’ve made a promise to yourself, your agency, or your blog-hosting site, such as Flack Me, it’s your word and your commitment that you’ll keep at it.

To be sure, there are times when you’ll feel inspired and excited to get it all down and offer your insights. And then there will be those times when you feel completely unimaginative and under deadline. You’ve got clients waiting for copy, agency proposals to write, and social commitments to fulfill; but you still need to send in your blog!

Here I post allegiance to the estimated 152 million bloggers on the Internet, offering their analysis, insights, and experience to industry insiders and watchers. They provide a window into a specialized world, whether it is fashion, science, psychotherapy, politics, advertising, PR, or just about anything.

The term blog derives from web log, which is just another word for an online journal. There are various types, including Question blogs, called Qlogs, video blogs called Vlogs, Linklogs, which only post links to other blogs, tumblogs, which post shorter posts and a lot of mixed rich media, and blawgs, which post about legal issues. Then there is the spamming blog, which is called a Splog.

The entirety of all blogs on the Internet is referred to as the blogosphere and a collection of blogs located in the same geographical area is called a bloghood.

According to BestWebHostingGeek.com, a new blog is created somewhere in the world every half a second!

Most people read blogs more than once a day.

Businesses that blog at least 20 times a month generate five times more traffic than those that blog fewer than four times per month, says BestWebHostingGeek.com.

The morning is the most popular time to read blogs, with reading starting at 7 a.m. and peaking by 10 a.m. Blog comments are the highest at 8 a.m.

Maybe you’re a former blogger. According to Lon Safko, author of The Social Media Bible, there are 200 million of you, "creating a huge rise in the amount of dotsam and netsam (a play on the words flotsam and jetsam) or unwanted objects on the Web.”

For those who would rather read blogs than write them, there are a number of top PR blogs that will be well worth your time to visit regularly; Flack Me, of course, being one of them.

Happy writing and reading!


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About the Author
Jeannine Wheeler is a PR Director who has worked in three countries, including Russia, the US and the UK. She is currently Sr. Vice President of Pure Energy PR, a full-service boutique communications firm with a focus on the energy, healthcare, technology, construction, real estate & land development, tourism & hospitality and food & beverage industries. Jeannine is in the firm's Austin, Texas office.
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