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Straining to Look at an Ad
By: Mike Bush
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Generally speaking, I tend to look at ads with a jaded eye, more often than not ready to roll my hazel greens at the first sign of anything that screams "look at me."
Also, I'm not yet a parent, unless you count my four-year-old lab/spaniel mix, who still believes she is a puppy.
But somehow, the image at the top of this post got to me as I was taking the train home this week.
I understand that zombie shows are kind of popular or whatever, and that there is a pressure to be the most "in your face" marketer (look no further than the Walking Dead's campaign to scare the hell out of New Yorkers), but somehow, this feels like FX took it too far.
Somewhere, there is a flack for FX who saw this ad concept and immediately prepared a canned apology for "anyone who believes we were too aggressive in the marketing of our cutting-edge, original show..."

Just hope he or she doesn't have kids who are having nightmares because of this image. 

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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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