Great Technology, But PR's Basics Still Apply

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By: Doug Bedell

Two posts this morning illustrate how, in the PR world, too, the more things change, the more they stay the same. Cutler PR, of New York, Los Angeles and Tel Aviv, writes on how "technology is shaking up the PR industry." But up in Bonneyville, Alberta, Canada, a reporter complains about how, in responding to press releases, he regularly finds that the listed contacts aren't available. Imagine that! You can't ever be sure you've got it all together, unless you plan to have it all together. Take both technology and planning seriously!

On the technology side, Payne Public Relations in Florida cheers Twitter's new, updated analytics dashboard for providing more engagement data.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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