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Geez, Is It That Hard? PR Is A Relational Discipline
By: Doug Bedell
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The Holmes Report has a lengthy report by editor-in-chief Arun Sudhaman on a Cannes discussion, another one, on the nature of public relations in the marketing spectrum. What are PR's "unique advantages"? Well, we'd join in by suggesting that PR is a relational communication discipline, not a media relations task list, although effective media relations are part of communicating well, obviously. But we've seen well-intended marketing folks with little or no idea about how credible, affinity-creating communication is done. Geez, can it be that hard to get? Yes, in a way, it is.  

Public relations, we'd suggest, ought to be seen in the context of community building, that's building and maintaining a community, not managing one. There's a difference there. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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