TalentZoo.com |  Beyond Madison Avenue |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Bring Back the Newsletter
By: Deborah Adlington
Bookmark and Share Subscribe to the Flack Me RSS Feed Share
Let’s resurrect the company newsletter. This mainstay of the '80s needs to find its place again. The celebration of a truly paperless society is a bit premature. If your target market is boomers, many of them still enjoy a paper read. A strong company newsletter that appears in paper and online can improve community awareness and foster teamwork within your organization. In this change management climate, a newsletter provides something employees can cling to — it helps them feel in the know and part of the vision. In addition, community relationships are still fostered in old-fashioned ways, like newsletters that feature recognizable people.

CHANGING CULTURE AND MAKING FRIENDS, ONE ISSUE AT A TIME
If you are in the process of change management, you know it is difficult to get everyone on the same page. Use the newsletter to explain the reasons for change and how staff are already helping make it happen. This will encourage other staff to join the effort. Strategic bonus: Possible community partners will recognize a place in your vision and contact you.

COMMUNITY OUTREACH
Be creative in your distribution methods. Many local businesses will be happy to display your publication. Think about your target market and then approach them. Business to try include barber and beauty shops, libraries, banks, and coffee shops. 

ENLIST OTHERS TO SPREAD YOUR MESSAGE
Make sure your online newsletter provides sharing tools for Twitter, LinkedIn, Facebook, etc. on your newsletter stories. Now you just expanded your PR department! 

CELEBRATE HISTORY
A newsletter is a great place to display a company timeline or show historical photos. Educate employees and the community on your rich history. This will foster pride and integrity.

FILL YOUR EVENTS
Gaining a crowd at your publicity events can be a challenge. A fun story in the newsletter with photos encourages attendance at upcoming events. Photo coverage of past events shows everyone what they missed.

MOVE THAT CONTENT
Building and maintaining a quarterly newsletter can be time-consuming, but once an issue is complete, it provides unlimited versatility. Tweet articles. Post articles on Facebook. Instagram photos. Email employees and retirees. Publish company bios, one person at a time, then move them to your company web page.


Bookmark and Share Subscribe to the Flack Me RSS Feed Share
blog comments powered by Disqus
About the Author
Deb Adlington is a freelance writer and business executive. She has leadership experience in marketing and revenue cycle management. Over a decade of her work experience has been in healthcare.  d.adlington27@gmail.com
Flack Me on

Advertise on Flack Me
Return to Top