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Botched PR in the Rose Garden
By: Doug Bedell
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Flack Me doesn’t usually venture into politics or appraising actions of the White House, but this critique by Fraser P. Seitel, a long-time public relations practitioner and textbook author, of President Obama’s handling of the release of Sgt. Bowe Bergdahl is a due appraisal of botched crisis communication. PR shouldn’t make things worse for the initiator, in this case, the President. When it does, it’s usually because it’s not been thoughtful and well-considered, as in this instance on a Saturday morning in the White House Rose Garden.  


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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