| PR at the Belmont Starting Line – Sniff, Sniff |
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By: Doug Bedell |
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 If this PR stunt works, it will leave us gasping. At Saturday’s running of the Belmont, Breathe Right, a maker of nasal strips, will be handing out 50,000 of them to racing fans so they can emulate California Chrome, the favorite, who also wears them, now that racing officials have decided that they can be added to any horse’s equipage. “This is a moment-in-time opportunity for us,” says a Breathe Right brand manager. Hope it passes without a stink.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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