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A Wonderfully Contrarian View of Native Advertising
By: Mike Bush
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I’m skeptical of “Native Advertising.” This whole concept of “the brand creates ‘content’ that people will want to read and then pays to pass it off as journalism” seems…dirty. I mentioned being skeptical when a PR firm launched an Ad Network on LinkedIn.  

And yesterday, I read an interview with Andrew Sullivan, founder of The Dish, that eloquently (and perhaps vulgarly) captures my sentiments exactly. (I’m a little late to the party…this Digiday article has been in my “read later” file for weeks now).

Just a great read on the potential fallout as PR merges with Marketing and Advertising. 


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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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