| A Short Course in SEO for PR Use |
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By: Doug Bedell |
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 Here's an opportunity for PR people to calibrate their understanding of search engine optimization (SEO) on behalf of clients, in an exchange between Pushkin Public Relations in Denver and Clark Street Consulting in Chicago. Brittany Heidtke, of Clark Street, is interviewed and advises, among other helpful things, "You should concentrate on creating good, quality content that will give searchers the best experience and answer their questions."
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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