How Ketchum is Displaying Russia on the Web |
By: Doug Bedell |
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Associated Press has an extensive account of how Ketchum's PR work for Russia is unfolding, as embodied in the ThinkRussia.com website. Ketchum says the relationship is focused on economic development, not foreign policy, and that it's complying with the U.S. sanctions on Russia. Too bad it can't be functioning in a relationally normal setting, however. The site invites browsing and learning about Russia.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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