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What Louis C.K.'s 'Fat Girl' Rant Had to Do with PR
By: Shawn Paul Wood
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In two words: Friggin' Everything! 

I'm a purveyor of intelligence. Sure, the slapstick, ridiculous comedic stylings on "Airplane" and "The Hangover" are good for a rib-shattering escape (Candidly, I've seen both at least a dozen times...each). However, there is no better satisfaction than when you hear a comic, read a book, or watch a movie, and go "Whoa! How'd they think of that?" You know who were the first to crack the code on smarts over hots? Women. Why? Because guys are visually stimulated. We're pigs. It's okay, I can admit it. Women have always been emotionally stimulated. Ever since the days of the Bible when Adam ignored his bride and she went gallivanting in the garden looking for...conversation. (If you think she was hungry, you need get your tail back in church.)

This is probably why I enjoy Twitter as much as I do. Sure, it's great for connecting in the industry and devouring all the news I can for PR, but those people, like the members of Favstar.com, are ridiculously canny. I follow people like that because any Kardashian can buy looks but when Mother Nature causes those things to droop, sag, move, jiggle, and disappear. As the sage comic Ron White says, "You can't fix stupid!" My buddy Amy McCarthy is like that. She is a proud, self-admitted, "fierce, fat feminist." Own that. Be proud of that. Yesterday, she went on a rant about fat girls on her timeline and left me trying to figure out why. Instead of asking her, fearing I was going stumble into a visceral beatdown, I did some research. She was ignited by what has to be the most honest seven minutes of TV I have seen in years. The author of that skit is a cerebral dynamo named Louis C.K. 

If you don't know who he is, then I'm afraid we can't be friends. Louis C.K. is one of those guys who comes along in a generation that make you laugh at the life in which you live because it is saturated with so much stupid. Dennis Miller, Robin Williams, Chris Rock, Garry Seinfeld, Bill Cosby, David Brenner — all erudite fools who can hammer out what this life conundrum means in minutes and make it hilarious. Why? Because you can't. And that's what makes Louis C.K. the best of all. Last night on his show, which was nestled safely in my DVR, proved it as he tackled the "fat girl taboo." If it wasn't for Amy and her vitriolic musings, I probably would have seen this gem over the weekend, would have been behind, and felt stupid for not catching up. Thankfully, that is not the case. If you haven't watched it, go back up to the link and do so. G'head, I'll wait. 

There. Now aren't you glad you watched that? For the industry people, how is that not incredible PR for everyone who is not anorexic, featured in some touched-up catalog, or walking around malnourished because life is too hard to walk around in size 44 pants? Yes, self-proclaimed "fatties," that bud was for you. Mazel, mazel. Good things! 

I'm shocked there isn't a term called fatism or something because angst against big folks seem to be a legal form of prejudice. America loves the "beautiful people." We get it, eerietainment television. However, instead of asking "Who are you wearing" (which honestly, is a grammatically inept question unless speaking to the people who skin humans for a trade) try "What in the blue hell are you eating?" The answer isn't much and last night's episode proved that. If it didn't, it wouldn't have been so discomfiting to watch. Me? That six pack was drunk a long time ago. I'm hauling a keg under my shirt and I'm okay with that. Now, if you look like some of those unforuntate souls on "Hoarders," that's a whole new level. Therein lies sickness, which needs some medical attention. The piece last night was discussing what most of Americans look like (not on) TV — Sarah Baker is her name and she echoed the sentiments of a nation, written by one man. 

I'm sure Louie C.K. didn't mean to start a revolution, but aren't all forms of awareness sparked by someone willing to shine a flashlight in that dank corner of humanity everyone has walked past for years? Chubby guys get the hot chicks in movies becase they end up being a hero somehow. Oh yeah, and he's the one being paid that way (insert your Seth Rogan comment here). The shoe on the other doesn't fit, so movie producers don't think twice. Life is like that as well and this segment summed that up beautifully. "You're pretty...in your own way." "Oh, you're not that fat." "What a great personality." These are all excuses that have transpired in the life of a...well, uh...see there? What would you say? Louie C.K. called them what the world calls them behind their back and around the corner while pointing. He called them "fat." 

What they should all be calling themselves after that piece on television last night is "just like everyone else." Maybe the advertising industry can stop making excuses and just get back to taking real pictures. Then, we can PR that stuff all day long — or perhaps we should just go first? 

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About the Author
Shawn Paul Wood is a hack-turned-flack with more than 20 years of collective journalism, copywriting and marketing communications experience. Shawn Paul is founder of Woodworks Communications in Dallas, Texas. If you need him, ping him here or follow him on Twitter @ShawnPaulWood
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