| Public Relations, Marketing Intersect Around Engaging Content |
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By: Doug Bedell |
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 The Brafton firm in Boston seems to be spanning marketing and public relations nicely, by focusing on content and talking up information that relates well. What's content anymore? It isn't just newsclips from traditional media that are fading away. It's digital material that not only catches a viewer's eye but engages his or her interest by being engaging, provocative or potentially helpful — something that holds your attention or gets you thinking about the meaning at hand. Engaging, credibility-building content is, indeed, the Web's challenge these days.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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