| Mark Schaefer: Six Questions About 'Going Social' |
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By: Doug Bedell |
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 Blogger and marketeer Mark Schaefer provides six questions, on 84 slides, to help you and/or a PR client decide whether they should be on social media and in what manner. As Mark says, these "aren't easy questions," but matters of identity and goals seldom are. There's a lot of thought and work involved in sorting them out. Schaefer's methodology can be of great help.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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