TalentZoo.com |  Beyond Madison Avenue |  Digital Pivot |  Beneath the Brand Archives  |  Categories
From the Trenches: Act Early On for Media Coverage
By: Doug Bedell
Bookmark and Share Subscribe to the Flack Me RSS Feed Share
Here's a dispatch from the trenches that likely won't be news to most of you, but illustrates how the nature and practice of media relations has been changing. Its message: Don't wait till virtually the last minute to seek media coverage, and recognize, as well, how the editorial structure of still-surviving papers has been changing. Writing on Gannet's pressconnects.com, Neil Borowski is executive editor of his chain's Central New York Media Group, which includes three papers in the Elmira-Binghamton-Ithaca area. 

"If you are planning an event," Borowski writes, "send us a notice as soon as you set a date. The best email address to use is bgm-newsroom@gannett.com. Even if you are not crafting a formal news release yet, send a sentence as a heads-up so we can plan." There's the rub. With smaller staffs and fewer resources, papers need to plan well ahead for deploying their reporters and photographers. 

Does your local paper's website have a photo gallery? Plan to shoot the best pictures you can with the best camera you can muster to get them posted there. The paper may not have a photographer available to send to your event.  

Overall, maintain due regard for the heightened pressures of being a journalist these days. They don't want to seem so stressed, but they very likely are.   

Bookmark and Share Subscribe to the Flack Me RSS Feed Share
blog comments powered by Disqus
About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Flack Me on

Advertise on Flack Me
Return to Top