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Danny Brown Suggests a PR Path to Follow
By: Doug Bedell
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Where next? We don't often find ourself printing out web material for concentrated study, but Danny Brown is an exception and his post, "PR in the Digital Age: Where Now?" is an example. There's a lot to ponder here and, at some point, act on. Danny recommends the use of expensive tools like Traackr, but if you're not up to that, there's still a lot to consider, like connecting with "Disruptors" rather than being irritated by them, and not being cowed by the term "digital." Read, and ponder, for yourselves. Thanks Danny! And thanks Arment Dietrich for publishing his post. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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