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PR Firm Launches Ad Network on LinkedIn
By: Mike Bush
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Earned, Owned, and Bought. PR was about the former, advertising about the latter, and this whole new middle ground has blurred the lines in a way that makes Robin Thicke blush. And yesterday, noted PR Firm FleishmanHillard earned media in Ad Age by launching a “Native Newsroom” on LinkedIn.

Certainly there’s some irony about earning media to promote an ad service instead of buying ads to promote the ad service, but we’ll assume that an ad campaign is forthcoming.

I’m intrigued to see how it works out. On one hand, it’s nice to see B2B content aggregated. On the other, we may finally get an answer to “would people read a magazine that is nothing but advertisements?"

I’m a PR pro who understands the benefits of so-called “Native Advertising” from the perspective of brands and search.

However, I still don’t see a value to consumers (B2B or B2C). If we assume that no one likes to be advertised to, can’t we assume that Native Advertising is going to fall into this category?


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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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