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New PR Reality: Keyboarding Before Connecting Personally
By: Doug Bedell
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There's no mistaking it, a PR practitioner needs to spend more time at a keyboard these days. Social Fresh planned its June mid-Atlantic marketing and PR conference around "five major social media trends" that demonstrate not only that content marketing is going digital, but that journalists themselves are turning to digital techniques. "Reporters are turning away traditional pitches," the post goes, "and are relying on social channels like Twitter to get pitches that resonate well with larger communities..."

It's not that human contact doesn't matter anymore, just that entrees to contact, along with building recognition, are occurring digitally.  

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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