| The Rumsfeld Interview: Knowing Where You Are |
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By: Doug Bedell |
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 In its highest and best sense, public relations is about building constructive relationships, or avoiding damaging ones, by recognizing and responding well to reality. The interview that National Public Radio recently aired with filmmaker Errol Morris over his attempts to "connect" with Donald Rumsfeld, Secretary of Defense under President George W. Bush, suggests a disappointing sense of relational savvy on Rumsfeld's part, one that makes Morris' new movie — The Unknown Known — well worth seeing by PR people.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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