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New York's Cops Create a Photo Melee – Oh Dear!
By: Doug Bedell
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New York's police department got what it asked for when it asked people to post pictures of themselves on Twitter with members of the force — presumably cuddly ones with a warm PR glow. But geez, almost immediately it started getting photos of New York's finest roughhousing people and looking like warriors. It created the hashtag #myNYPD for the purpose. So how does a misbegotten hashtag get recalled?


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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