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#PR Rant: Consumer Trust and Belief Goes Beyond Ads to PR
By: Gerard E. Mayers
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A few weeks ago I sat down with Henry Raab, who is Vice President of Public Relations for SBW&R, an integrated media agency located in the Lehigh Valley, Pennsylvania area. I met with him preparatory to a conference call on a freelance project I was working on with/for him.

While we were waiting for the proper time for the other conference call participants to join us, Henry and I started talking about how PR and advertising has changed over the years This is particularly so now that so much media traffic goes direct to the digital space and is so quickly spread via social media (Google, Facebook, Twitter, YouTube, etc.).

Henry told me about a video that appeared within the last couple months on Bloomberg TV called “The Naked Brand” and offered to locate it on the Bloomberg site and then email me the link. (Which he, of course, did do and I've kept it in my email folder on “Freelance Projects” to view when my mood was right.)

Well, the video is indeed an eye-opener. Even though it takes about advertising, I humbly believe we flacks can also learn a lot about consumers, consumer expectations, and how quickly consumers can help elevate (or sink) a brand. (You may recall I previously wrote about how social media can help sink a brand if a company is not careful.)

Anyway, here is the link to the Bloomberg TV video, which I think you will all find educational and informative:
http://www.bloomberg.com/video/the-naked-brand-the-future-of-marketing-wTo1reeNTNugBjR1Qj~gnA.html

Let me know what you think....


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About the Author
Gerard E. "Gerry" Mayers writes about PR and other relevant topics for PR professionals. A former PR manager for Sensor Products, Inc. (currently based in Madison, NJ), he lives in Milford, NJ.
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