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Witty Content May Come at a Cost
By: Mike Bush
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One of the most difficult things about being in the content game (and as flacks, we’re certainly playing) is to provide relevant, timely, and sharable materials. Whether through video, text, or images, at least part of the job is now judged on how many people “Like,” “Favorite,” “Retweet,” “Post,” “Tag,” or “Share” the content we throw at the interweb.

So when a social media person at an NYC drug store saw an image of Hollywood’s Katherine Heigl coming out of their store, they probably felt like they had struck gold.

However, if she has her way, the only pay-dirt coming will be headed towards Heigl, who is suing Duane Reade for $6 million for using her image.

This seems like a perfect reminder for all of us that while we’re supposed to move at the speed of light, it’s important to stop and make sure we’ve got all of our ducks in a row.


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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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