| More than Hot Air – A Balloon Becomes Newsworthy |
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By: Doug Bedell |
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 Here's an example of how carefully to promote and place a story that most would say, at first blush, was nothing more than hot air. Three key words are in play: carefully, imaginatively and tactfully. Keith and Loren Yaskin, of the Flip Side in Scottsdale, Arizona, got a weathercaster and his producer to cover the arrival of a hot air balloon owned by a Re/Max brokerage at a local school. No mean feat, and here's how they did it...
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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