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Showcasing Upcoming Changes to LinkedIn
By: Mike Bush
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You don’t read about it nearly as often as Facebook or Twitter when discussing social strategies, but if you ask your HR department, they’ll certainly tell you about how important LinkedIn is to the quality of applicants coming through the door for job openings (they’ll likely put it right behind Talent Zoo for marketing people).

Hat tip to the publisher aside, LinkedIn recently announced changes that are coming up on their platform on April 14. Specifically, they’re eliminating product & services pages in favor of “Showcase Pages,” which are designed to let companies show off different products, divisions, etc. The coolest part of Showcase Pages seems to be that individuals will now be able to select which pages they follow.

Using Microsoft’s page as an example, it’s possible to follow Lync but not Microsoft Training & Certification, allowing a more focused news feed and better experience for LinkedIn users. For content creators, this appears to be a great way to send out targeted updates.

All around, the new Showcase Pages seem to be great for publishers and LinkedIn users alike, and make LinkedIn into a more dynamic publishing platform.  

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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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