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Seeking to Pressure a Drug Company
By: Doug Bedell
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Here's a somber report on a relational aspect of our digital times — the possibility of bringing keyboard pressure on a corporation for a desired action. What are the equities involved? That's for you to consider as Mikaela Knapp's husband, Keith and her colleagues at SparkPR in San Francisco seek, via the web, to prompt Merck to include her in the clinical trial of a cancer drug for which she'd normally be ineligible.

We wish Mikaela Knapp and all other persons struggling with especially virulent forms of cancer successful outcomes.   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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