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The Hodges Agency Doesn't Dodge Around Blogging
By: Doug Bedell
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It helps, of course, to have a name like the Hodges Partnership, so you can name the catch-all edition's of your PR agency's blog HodgePodge. But it helps even more to have a regular, well-written agency blog in the first place. Hodges demonstrates that with its blog, The Gong, "the mostly official blog of the Hodges Partnership," that builds identity and, we trust, marketing reach for the firm, which is based in Richmond, Va. 

Blogging categories on The Gong range from Agency Management and Digital Strategies to Crisis Communications and Social Media, and new posts appear regularly. Nice job, guys! Clients shouldn't be having all the blogging fun, and reward. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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