|The New Republic Calls Edelman on Its Penn State Role
By: Doug Bedell
Score one for The New Republic, for a piece on Penn State hiring the Edelman PR firm during the miasma of the Jerry Sandusky child abuse scandal. Richard Edelman evidently reached out to a friend, Jeffrey Sonnenfeld, senior associate dean at the Yale School of Management, and last week USA Today ran an op-ed piece by Sonnenfeld under the headline, "Penn State deserves great praise" for its post-outrage handling of the Sandusky affair. While Edelman and Sonnenfeld both dismiss any collaboration on the piece, The New Republic observes, "So there you have it: a little window into the world of high-stakes image-shaping, an endeavor that has become as big a preoccupation in the higher education realm as it has long been in the corporate one..." Good job, guys.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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