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#PRFail: Chevron Apologizes for Fracking Explosion with Pizza?
By: Shawn Paul Wood
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There you are. Sitting with your family outside Pittsburgh enjoying a nice weekend breakfast of cinnamon rolls and orange juice. A healthy debate arises over the best cartoons ever — Bugs Bunny or Spongebob? And then, it happens ... BOOM! The nearby gas plant that is fracking for their your money explodes.

The fire lasted four days and injured two. It caused countless hours of stress with displacement, worry of losing homes, and possibly loss of life. 

Needless to say, Chevron has some 'splaining to do. And to smooth over that tense situation, the oil and gas company came up with the perfect solution to calm fears over deadly toxins in the air — free pizza

Wait, what?

The coupon was handed out along with a letter apologizing for the blowout to about 100 residents near the gas well, local media reported. “Chevron recognizes the effect this has had on the community,” the letter read. “We value being a responsible member of this community and will continue to strive to achieve incident-free operations.”

Seriously? That's the PR move? A pizza and a two-liter Coke for your troubles? What intern in the marketing department came up with that idea. More importantly, what fool in the corner office approved it? And click on the picture. The apology letter is insulting. The Philadelphia Daily News, which broke the pepperoni problem nationally, also managed to speak directly to Bobtown Pizza and able to confirm that Chevron did indeed distribute about 100 of the gift certificates to homes around the area. And while this PR Fail is bad enough, it turns out the redemption of said pizza explosion deal is a limited-time offer. 

Keep it classy, Chevron. 

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About the Author
Shawn Paul Wood is a hack-turned-flack with more than 20 years of collective journalism, copywriting and marketing communications experience. Shawn Paul is founder of Woodworks Communications in Dallas, Texas. If you need him, ping him here or follow him on Twitter @ShawnPaulWood
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