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Mother Nature Needs a Flack
By: Mike Bush
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The Super Bowl: Football’s biggest stage. When you think of the NFL, you’re supposed to imagine modern-day gladiators heading off to battle. In their ads, we regularly see massive, bone-rattling hits. And we almost always see these padded warriors playing in miserable conditions.

When a Quarterback goes out to play on a snow-covered field in short sleeves, he’s labeled a hero whose “competitive fire melted [the competition]” (can you read that quote with a straight face? I can’t.)

Of course, as soon as it’s the Super Bowl and there is a threat of snow, the NFL runs its commercials, while making the type of contingency plans that would warm the heart the mom in a Campbell’s Soup commercial.

More recently, the sports reporters have gotten all up in arms about the conditions at another sporting event: The Winter Olympics. Jeff Passan, who I truly believe is one of the best in the business when it comes to baseball writing, has taken to arguing that the snowboarders should boycott the Olympics because of a subpar half-pipe. In his article, he mentions the conditions making it difficult for snowboarders to ply their trade, in part, because of the “warm weather.”

Poor Mother Nature.

The tough(?) guys in the NFL whine it might be too cold to play, and now, the folks in the Winter Olympics say it’s too warm.

This lady needs to hire a flack ASAP to do some damage control. Otherwise, all these competitions taking place in the outdoors may just need to all be hosted in domes. 


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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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