| Hotels Doing Social Media PR |
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By: Doug Bedell |
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 Hotels are reaching out to "social media influencers" in these digital times to maintain and build PR and marketing awareness of their brands — and hospitality draw. Daniel Edward Craig, founder of Reknown.com, writes about "Blurred lines: hotel public relations in the age of social media" on hospitalitynet.
He tells of how JW Marriott Hotels & Resorts "significantly grew its followings and experienced unprecedented engagement numbers" by engaging social media pro Ann Tran, "who Forbes identifies as one of the top 50 social media influencers" on its behalf.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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