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An Unthinking Tweet that Couldn't Be Recalled
By: Doug Bedell
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What more can we add, other than that tweeting shouldn't be practiced as a reflex action. No matter how clever you think you are, think once again before sending a tweet, any tweet, or any other "contribution" to social media. Yes, those platforms are available now, but they're not for tap dancing. Justine Sacco was in public relations and should have know full well that her now infamous tweet should not have been posted. Yet we can all think we're too clever for second thoughts. That's a virus of our times that needs constant resisting. Especially, don't tweet before leaving on a 12-hour flight when you'll be completely out of touch...    

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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