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PR's Becoming 'the Media,' but Don't Get Smug About It
By: Doug Bedell
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As we've noted before, the end of a week is a good time for reflections on where we've been in PR and where we're headed. From Australia, Craig Pierce (resuming his popular blog after a rebuild) writes in that spirit on "Public relations is now the media." Yes, the decline of traditional media and the emergence of a 24-hour digital news cycle has brought us to a point at which there is "an increasing demand for content but a diminishing capability to deliver said content." Hence an opportunity, and challenge, for PR to produce said content credibly and effectively. Think through Craig's piece yourselves. It represents a not altogether cheering observation, but a prodding one.

And then we have Mickie E. Kennedy writing on another popular PR blog, Business2Community, that it's "Time to Crush Your Dreams: Your PR Expectations Just Aren't Realistic." PR, says Mickie, is for the long term. You're not likely to get a client on to Oprah, Dr. Phil, or a major national news show. PR is for the long haul.  

Yes, a weekend is a good time to catch your breath and ponder anew where things are heading.  

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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