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Monsanto Planting Freshly Relational PR Seeds
By: Doug Bedell
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A possible example of what can be accomplished when public relations is practiced in an engaged, confidently relational manner is provided by Monsanto, the agricultural chemical company activists like to picture as the devil incarnate. A calmly presented post on GMOInside.org that appeared originally on Politico reports on how Monsanto has "shaken up its senior public relations staff, upped its relationship with one of the nation's largest public relations firms and helped launch a website designed to combat the fallacies surrounding genetically modified organisms. And, most importantly, it is recognizing biotechnology has a public image problem."

Yes, the steps toward an improved identity are to recognize that there's a problem with the existing one and to plan, then act, for improvement.  

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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