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Creative PR: Bezos On Target With His 'Drones'
By: Doug Bedell
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Whether or not Jeff Bezos and Amazon ever land a single book, or whatever, on your doorstep, give Bezos credit for snaring public interest over the Thanksgiving shopping weekend with his prototype drone delivery rig. Bezos must really enjoy being CEO of Amazon, accrued income aside. His flair for catching public attention is PR genius, and will likely cause a population build-up around Amazon's distribution centers. Who'd want to miss a busy yellow box flying overhead? 


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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