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Buffer Handled a Digital Crisis Well
By: Doug Bedell
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Meghan Sullivan on Business2Community sums up how Buffer, the social media scheduling app, handled a digital crisis a few weeks ago - the same way englightened brick and mortar firms do: openly and responsively. When the site was hacked and blossomed with spammy posts, "Buffer was all over the situation as soon as it broke, responding to users' individual messages via social media and keeping the user base updated regularly as progress was made to investigate and resolve the situation. A handout of very honest, humbe and detailed emails (was) also sent to every user explaining what had happened, how it happened and what the company was doing about it..." 

Just shows that, when trouble strikes, good instincts exist on the web every bit as much as in ink-fueled settings. 



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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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