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Polishing Brooklyn Park's Image (In Minnesota, not NY)
By: Doug Bedell
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Ever since Las Vegas came up with its "What happens here, stays here" slogan a decade ago this fall, locality branding has been receiving renewed emphasis as a PR specialty. Now, Brooklyn Park, a city on the northern edge of Minneapolis, is spending $150,000 to counter a tawdry, "high crime" image, even though its crime rate, advises the Minneapolis Start-Tribune, is at a 20-year low. Carmichael Lynch Spong, a Minneapolis PR firm, won the opportunity to burnish Brooklyn Park's image over, not surprisingly, a certain amount of local opposition to the investment. We wish the Brooklyn Park image polishers well.      

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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