| Brooklyn's a Big Place — Know Your Stuff Before You Call |
|
By: Doug Bedell |
|
 |
 It shouldn't be necessary to include a reminder like this in our daily PR ramblings, but geez, here's a journalist saying contacts like this really happen: "I'm sure you'll want to come," said the PR caller, "because it's right in your office's backyard." "I explained to her," responded Raanan Geberer of the Brooklyn Daily Eagle, "that while we definitely cover Coney Island, it's an hour away from our Downtown Brooklyn office, not in our 'backyard.' She seemed shocked. 'Really?' she asked."
Know the basics, starting with the details of location, time and focus, before you pick up the phone to call a journalist. Should this be a necessary reminder? Apparently so for "someone representing a national foundation" and no doubt other anxious PR callers.
|
|
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Marketing Specialist
American Academy of Orthopaedic Surgeons (AAOS)
Rosemont, Illinois |
Marketing Manager - Digital Agency
First Call
Missoula, Montana |
Senior Account Director
Desautel Hege Communications
Spokane, Washington |
Digital Marketing & SEO Director
Ezoic
Carlsbad, California |
Digital Marketing Manager (Remote)
Squadle Inc
Boston, Massachusetts |
Wordpress and Social Media Content Coordin...
Ceramic Pro
San Diego, California |
Vaccine Campaign Digital Media Director
Ad Council
New York, New York |
Digital Media Director, Contract Employee
Koppert Biological Systems
New York, New York |
Social Media & Influencer Marketing Manage...
Koppert Biological Systems
Oxnard, California |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
