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Brooklyn's a Big Place — Know Your Stuff Before You Call
By: Doug Bedell
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It shouldn't be necessary to include a reminder like this in our daily PR ramblings, but geez, here's a journalist saying contacts like this really happen: "I'm sure you'll want to come," said the PR caller, "because it's right in your office's backyard." "I explained to her," responded Raanan Geberer of the Brooklyn Daily Eagle, "that while we definitely cover Coney Island, it's an hour away from our Downtown Brooklyn office, not in our 'backyard.' She seemed shocked. 'Really?' she asked."

Know the basics, starting with the details of location, time and focus, before you pick up the phone to call a journalist. Should this be a necessary reminder? Apparently so for "someone representing a national foundation" and no doubt other anxious PR callers. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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