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A Little Nostalgia for a Fallen Disc
By: Mike Bush
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Yesterday, it was announced that Blockbuster would be closing its doors, with more than 300 stores in the U.S. ending operations by January. Blockbuster’s DVD by Mail model will also be shutting down.

While I’m fully on the “everything digital and cord-cutting-rocks” bandwagon, there’s something sad about a bastion of my childhood being put out to pasture. And there’s something sad about realizing my kids will never have to go out to rent a movie.
 
From a PR perspective, what other types of media are going to change? It’s an important question to ponder as we come up on the holidays and head into the New Year.
 
Will our children look at us in disbelief when we say that we used to read news on actual paper if we were commuting on the train? Is the idea that TV was ever not 3D something our kids will look at in the way I look at my folks when they talk about 8-Track Tapes (speaking of music, how many of our kids will ever even own a CD?)?
 
Here’s the good news: We in PR know that there will always be content, and there will always be influencers. You can’t have one without the other. And in the coming years, it will be up to us to create the former, and identify the latter.
 
The trick, of course, is that we have no idea what the medium to deliver that content might be.


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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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