TalentZoo.com |  Beyond Madison Avenue |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Highmark Seizes the Health Care Moment
By: Doug Bedell
Bookmark and Share Subscribe to the Flack Me RSS Feed Share
Something good has come from health care reform/Obamacare. It's from Highmark Blue Shield and it arrived in my Wall Street Journal, and probably lots of other newspapers, this morning. It's a one-page, heavy-stock, glossy flier: "The 10 stages of health care reform...and you can skip stages 1 thru 9. We have the plans you need to get reform-ready now." There's a link to a website that works, ReformPrep.com. Instead of the stages of death and dying, Highmark has seized the moment and, in one stroke, unified the communications trades — public relations, marketing and advertising — into a helpful tutorial that should be welcome to anyone who's in a quandary over health insurance and their need thereof. 

Way to go Highmark! May you prosper by helping the public, fairly and creatively, negotiate the challenging early stages of Obamacare. 

Bookmark and Share Subscribe to the Flack Me RSS Feed Share
blog comments powered by Disqus
About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
Flack Me on

Advertise on Flack Me
Return to Top