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Fine-Tuning Twitter for Readers and Retweets
By: Doug Bedell
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As a busy crossroads of information clippings, Twitter isn't necessarily a place to get easily noticed or retweeted. So here, from Dan Zarella of Hubspot via Heidi Cohen, are "16 Ridiculously Easy Ways to Increase Retweets." Zarella found, for instance, that "including one or more hashtags in a tweet increased the tweet's likelihood of being retweeted by over 55 percent." And including quotation marks can make a tweet 30 percent more likely to be passed along. 

If you're interested in Twitter as a PR outlet, and it's a good one, it's worth spending time to fix Zarella's tips in mind as you frame and post tweets. We thank Heidi Cohen for passing Zarella's Twitter tips along. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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