Poor PR: Twitter's 'Shady' Accounting Practices

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By: Doug Bedell

As useful an online service as Twitter is, you have to wonder about its management's credibility when, with an initial stock offering approaching, it enables itself to be slammed by Fortune for "shady accounting" practices. Instead of a stated $21 million profit in 2013's first six months, Fortune figures Twitter had a $69 million loss. It's all in the accounting principles Twitter chose to highlight, which don't seem aimed at providing accurate public understanding of the company's actual financial status. How foolish in PR terms, or simple accountability, can you get? In short, ruffle the blue bird's feathers — online, of course.

Not that we were planning to invest, but we appreciate Jim Horton on Online Public Relations Thoughts bringing the doleful Twitter situation to our attention.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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