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Owner of FAIL Blog, Cheezburger Wants to Recreate News 'Circa' 2013
By: Shawn Paul Wood
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You may not know the name or the face, but you definitely know the schtick — FAIL blog, The Daily What and I Can Has Cheezburger. The same mind behind that magic even created an Internet word, as in "Know your MEME." This is all the work of Ben Huh, whose next focus on the digital wonderland will be the news

According to AdAge
, Ben Huh isn't happy with the day of Internet crawls, breaking news that keeps on breaking, and push notifications that all read the same headline picked up by AP. So, he's going to recreate the way news is delivered with Circa. Here's an excerpt of the interview with the visual humor genius:

AdAge: Does that mean you can start tailoring stories for each individual reader?
Mr. Huh: Yes, that is absolutely correct, but that is two, three generations out. We're not telling you something that is news, we're telling you something that is news to you. And that is a fundamental shift.
AdAge: Do you think there's potential harm in that? If I'm into celebrity news and all you give me is news about celebrities, doesn't that mean I'm not going to be a very well-informed person?
Mr. Huh: There's a fundamental problem, which is that as a business we have to give the customer what they want. On the other hand, we believe that if you had a choice between Miley Cyrus and the war in Syria, you would likely consume more news because you realize what you're interested in and what you know are two separate things and you might want to know both. The problem is that based on the economy of page views and eyeballs, news sites are acting like entertainment sites. That's part of the problem of incentive. What I'm trying to figure out is how we change that incentive. And that's what I'm asking the folks at Circa. Does your business model cater to a more knowledgeable user? Do you all align towards that or are you guys still replicating the world of eyeballs and therefore your incentive system will over time change your product? That's a question we haven't answered yet.

The guy is about to get his own show on Bravo and, as if he needed much time to do this, he has raised $750,000 in seed funding to get this thing up and dominating. Its tagline "News. Reimagined" is looking to live up to the hype. In fact, the new app is being billed as "the future of keeping the public informed and engaged."

Although I'm much different with a phone of 30 news apps, all with push notifications (What's up, America), have fun cutting through the clutter and Angry Birds. Personally, I can't wait for App No. 31. 


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About the Author
Shawn Paul Wood is a hack-turned-flack with more than 20 years of collective journalism, copywriting and marketing communications experience. Shawn Paul is founder of Woodworks Communications in Dallas, Texas. If you need him, ping him here or follow him on Twitter @ShawnPaulWood
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