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For Identity, Consider Blogging (Regularly)
By: Doug Bedell
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Arik Hanson on his own Communications Conversations blog makes a good point about public relations blogging: Some of the sharpest PR people whose blogs he used to follow aren't blogging anymore and he misses them. Yes, a blog is a great way to build identity, but it needs to be sustained and that takes a special kind of commitment. An individual's voice is more compelling than a group voice, so consider a discipline that will allow yours to be heard via a regular blog. 

Maintaining a log of possible blog topics is a great way to get started. You'll have something to think about and develop even when you're not at your keyboard. Set Google Alerts for topics you're interested in to prime your writing. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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