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PR's Presence on Pinterest
By: Doug Bedell
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We've long wondered how a PR firm could use Pinterest, the classy social media site that lets you create a shelf-full of goodies in a given category of, say, clothing to represent itself. Power Public Relations in Dallas, among others (Google "public relations firms on Pinterest"), has the answer and it's, indeed, in the creative use of the categories you choose. They don't need to be all shirts, shoes or cheese.  

Power's Pinterest categories include What We Love, Inspiration, PR Tips and Articles, AP Style, Portfolio and, indeed, All About Us. It could be a lot of brainstorming fun putting a site like this together. Your PR clients and potential clients are likely to appreciate you even more for doing so, once you let them know you're out there on Pinterest.  

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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