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Compassion Becoming a Corporate Value
By: Doug Bedell
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For corporate PR people especially, it's worth noting that compassion seems to be coming into vogue in business. That's the word from the Harvard Business Review in a post, "The Rise of Compassionate Management (Finally)." There's a growing number of conferences on compassion at work, along with the Conscious Capitalism movement. And managers are being introduced to the concept of empathy, walking in someone else's shoes.

This can be a great development for American capitalism, now that managements are expecting employees to purchase their own health insurance with a lump sum payment from the company, according to a story in today's Wall Street Journal, and generally expecting employees to understand that the times are tight all around. It's an opportunity for PR staffs to take the lead from, or at least become fully equal to, human resource departments in relating well to employees.  

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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