Let’s face it. As flacks we have many tools at our disposal, including social media. Like the more traditional tools of our craft, social media can be a disaster if not properly implemented and used. Indeed, one of my earlier blogs alerted you all to the dangers of “Zombie Media.”
Well, Katerina Kardamaki (who is an avid blogger interested in all things digital and an Account Executive at LimeTree, a leading Digital Marketing Agency in London, England) recently blogged a piece on socialmediatoday.com, offering ten things you or your organization could be doing “wrong” in the social media arena.
She noted the following ten items as examples of how businesses (and by extension, even us flacks) often get social media wrong and commit major faux pas along the way:
1) Lack of strategy.
2) Great expectations.
3) This is not our priority.
4) Anyone can do it.
5) Social media is our broadcasting tool.
6) I will post something in a couple of weeks.
7) I will get back to you. One day.
8) Oops, I said it again.
9) Sorry for being boring.
10) This is professional. Strictly professional.
For her comment on each of the ten “faux pas” mentioned above, see her blog 10 Things Your Business Could Be Doing Wrong On Social Media.