| For Digital PR, an At-Your-Service 'Butler' |
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By: Doug Bedell |
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 Prompted by the movie, "The Butler," Cokey Falkow, on the Proactive Report, suggests what it takes to be a successful digital PR agency. That makes it an unusually interesting post. It's one of the first we've seen that lays out the attributes for specializing in digital PR — the main one being the ready attentiveness to a client's needs that a butler would show.
Among other things, Sally feels, a digital PR firm has to be in gear 24/7, 365-days a year, that is, continually.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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